AdvertSERVE has been recognized as one of the best available managed Internet Advertising Delivery Solutions™ for more than 7 years. The credit for this recognition is largely due to a flexible and extensive feature set. Geographic and demographic targeting, frequency capping, CPM/CPC/CPA pricing models, priority campaign weighting, real-time reporting, third party click tracking, and campaign e-mail alerts (for you and your advertisers) are only a few of the features available.

Should you seek a key feature that's not listed below, we invite you to request a demo to further explore AdvertSERVE or contact us.

· Features

Organization

Feature	Description
» Administrators	Create individual accounts for each of your employees. A deep permissions system allows you to grant them only the privileges that they need to get their work done.
» Advertisers	Advertisers, when granted access to the control panel, may be given permission to manage their contact information, review their campaigns, and generate reports containing only privileged data.
» Publishers	Publishers, when granted access to the control panel, may be given permission to manage their contact information, generate ad placement code for authorized zones, and generate reports containing only privileged data.
» Campaigns	Campaigns allow you to schedule media or a collection of media to run in any number of zones.
» Media	Media is a broad term that is used to collectively refer to banners, pop-ups, pop-unders, and text links.
» Files	AdvertSERVE provides you with any easy way to upload and organize files. You can upload everything into one folder or you can create a deep hierarchy of folders to make it easier to find your files. The icing on the cake is that your folders and files are all stored in your database along side your campaigns, media, zones, etc..., so they're included in your backups and are automatically synchronized between servers for you if you setup AdvertSERVE in a cluster.
» Groups	Groups are used to organize your zones for reporting purposes. You're of course free to use them however you like, but we find that they're especially useful if you have multiple web sites. By creating a group for each of your web sites, you'll be able to generate reports for those groups and end up with web site specific reports.
» Zones	Zones allow you to define rotations of campaigns to be placed in your web pages. Campaigns can be added to and removed from zones with ease from the control panel. That's right, once you place code for a zone into your web pages, you never need to change it again.

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