· Features
Miscellaneous
| Feature |
Description |
| » Bandwidth reduction |
AdvertSERVE can help you reduce your bandwidth usage by intelligently allowing media
files to be cached without impacting collection of statistics data.
|
| » Anti-caching |
Multiple levels of cache prevention on the client side and the server side ensure that
your statistics reports are as accurate as possible.
|
| » Cookie probing |
Don't bombard your users with pop-ups or pop-unders because they are blocking frequency
capping cookies. AdvertSERVE can perform a test to make sure your visitors are accepting cookies before
delivering such advertisements to them.
|
| » Global CDN |
AdvertSERVE automatically and transparently deploys your media files to a global content delivery
network. The network consists of content delivery nodes in 45 datacenters located throughout 23 cities worldwide.
Visitors download media files from the content delivery node which is geographically nearest to them, which results
in equally super fast download speeds for all of your visitors no matter where they are located.
|
| » GZIP compression |
AdvertSERVE can optionally GZIP compress media files without any add-on modules or
additional
hardware. Cached copies of compressed files are kept in memory to reduce CPU usage generally
associated with GZIP compression. Additionally, files that do not compress at all are delivered
in uncompressed format.
|
| » JSP tag library |
If your web site uses JSP technology, you will be happy to know that AdvertSERVE comes
with a JSP
tag library that can be used to place ads into your JSP web pages. The benefit of using this tag
library is that the ad placement code is much more compact, which can help to improve readability and
maintainability. Best of all, there is no learning curve associated with using this tag library
because the code wizard in AdvertSERVE can output the JSP tags for you to simply copy and paste into
your JSP web pages.
|
| » P3P support |
When AdvertSERVE sends a cookie to a visitor, it also sends them a compact P3P privacy
policy to
inform them that the cookie is safe and will not be used to gather or store any private
information.
|
| » Robot filtering |
AdvertSERVE can be configured to filter hits from many search engine spiders, monitoring
agents, and various other robots out of your statistics reports.
|
| » SSL support |
AdvertSERVE provides support for serving ads to secure web pages.
|
| » Third-party support |
Third-party click tracking support enables ad networks and publishers to track clicks
in their own ad server.
|
| » Useful tools |
Many useful tools are conveniently accessible from inside of the AdvertSERVE control
panel, including:
- CPM calculator
- CPC calculator
- CPA calculator
- Geography IP lookup
- HTML syntax checker
- URL encoder
- URL decoder
|
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