AdvertSERVE has been recognized as one of the best available managed Internet Advertising Delivery Solutions™ for more than 7 years. The credit for this recognition is largely due to a flexible and extensive feature set. Geographic and demographic targeting, frequency capping, CPM/CPC/CPA pricing models, priority campaign weighting, real-time reporting, third party click tracking, and campaign e-mail alerts (for you and your advertisers) are only a few of the features available.

Should you seek a key feature that's not listed below, we invite you to request a demo to further explore AdvertSERVE or contact us.

· Features

Campaign Delivery

Feature	Description
» View limits	Set a maximum number of views to be delivered for a campaign.
» Click limits	Set a maximum number of clicks to be delivered for a campaign.
» Action limits	Set a maximum number of actions to be delivered for a campaign. Both post-click and post-view actions can be tracked.
» Competitor Exclusion	If you need to run campaigns from competing advertisers, you'll be happy to know that AdvertSERVE allows you to specify that they are competitors and if you do so will prevent delivery of their campaigns in the same page view.
» Companion Banners	If you need to run multiple ads from an advertiser on a page together at the same time, you'll be happy to know that AdvertSERVE allows you to specify that they are companions and select where you would like them to run together.
» E-mail alerts	Whether you run dozens, hundreds, or thousands of campaigns simultaneously across your web sites, it's hard to keep an eye on them to make sure they're delivering correctly. AdvertSERVE addresses this problem by allowing you to setup e-mail alerts to notify you of important events on a per campaign basis. Customizable e-mail messages, which can have customizable reports attached to them in either CSV, Excel, PDF, or TXT format, can be sent under the following configurable conditions: Start date reached Stop date reached Periodic (daily, weekly, bi-weekly, etc...) Number of days remaining View increment threshold (i.e. every 10,000 views) Click increment threshold (i.e. every 100 clicks) Action increment threshold (i.e. every 10 actions) Percentage of views remaining Percentage of clicks remaining Percentage of actions remaining View limit reached Click limit reached Action limit reached Percentage of under delivery Percentage of over delivery You can schedule how often e-mail alerts should be sent too. By default they're sent hourly, but don't worry about your inbox getting flooded. AdvertSERVE is smart enough not to notify you of any particular event more than once.
» Exclusive targeting	Exclusive targeting ensures that you always deliver a targeted campaign if possible. Certain categories of targets, such as geography targets or keyword targets, may be marked as exclusive on a per zone basis. This allows you to, for example, only deliver U.S. targeted campaigns to your U.S. visitors while still delivering untargeted campaigns to visitors from other countries.
» Even distribution	What do you do if you have a campaign that you want to deliver 100,000 impressions for in several zones over a period of 30 days, but your traffic could deliver those impressions in just a few days? AdvertSERVE solves this problem with an advanced feature called even distribution. When enabled, even distribution will spread out impressions for a campaign throughout each day in it's flight as evenly as possible.
» Frequency capping	AdvertSERVE supports frequency capping to prevent your campaigns from becoming over exposed. Setup campaigns to deliver a specified number of impressions within any amount of time you desire. Track 24-hour unique clicks and actions too by setting click and action frequency caps for 24 hours.
» Keyword only	This option allows you to deliver a keyword targeted campaign only when it's keywords are matched.
» Multiple ad units	This option allows you to deliver multiple ads together a single unit. For example, you can run five 120x120 ads stacked vertically in a 160x600 space. AdvertSERVE takes care of making sure no duplicate ads appear in any positions and you can even prioritize certain campaigns so they always show up in higher spots than others.
» Priority chaining	Perhaps one of the slickest features in AdvertSERVE, priority chaining allows you to schedule groups of campaigns to run together in a zone. For example, suppose that you have a zone where you run both paid and in-house campaigns, but you only want to show the in-house campaigns when all of your paid campaigns are expired. Do you need to manually enable/disable the in-house campaigns to accomplish this? Absolutely not. Simply setup to the in-house campaigns to run in a lower priority chain and they'll only show when all of your paid campaigns in higher priority chains are disabled or expired.
» Priority weighting	Increase or decrease the priority of a campaign individually in every zone that it's assigned to. With a priority scale from 1-100, you have a huge amount of control over prioritization, even if you have dozens of campaigns in a zone. As an added bonus, if you make sure that your priorities always add up to a total of 100, they function as if they were percentage values.

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